Select your language
Account Engangement Training
Introduction to Salesforce Marketing Automation Software
Duration: 1 day
Price: 1’280.- excl. VAT.
virtual or onsite
Pardot is Salesforce's B2B Marketing Automation tool that helps you grow your pipeline faster. This enables you to support your sales. We show you how to use Pardot optimally and effectively and guide you through the basic steps.
Learning Objectives & Content
- Teaching the basics
- Administration in Pardot
- Customisation of user roles
- Creation of marketing assets
- Segmentation
- Lead scoring & grading concept
- Automation of complex customer journeys
Target Group
- B2B marketers who already use Salesforce as CRM
- Power users with an interest in administration and automation
Requirement
- First experience with Salesforce products such as Sales Cloud, Service Cloud, Nonprofit Cloud
- Pardot in use or planned implementation
Your Lecturer
Raphael Steinhöfel is Marketing Automation specialist as well as founder and CEO of Artd Webdesign GmbH and Waym Marketing Automation. He is also a lecturer for Digital Marketing at MMI in Bern.
Get your Marketing Automation news
powered by 