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Course
Introduction to Salesforce Data Cloud and Marketing Cloud Growth
Duration: 1 day
Price: 1’960.- excl. VAT.
virtual or onsite
Salesforce Data Cloud and Marketing Cloud Growth offer you the most modern solutions currently available from Salesforce for integrating and utilising your customer data. In this training, you will be introduced to the core functions of both systems. We will also show you how you can utilise customer data from the CRM in the Data Cloud and Marketing Cloud Growth to create targeted campaigns and set up automation.
Learning Objectives & Content
- Learning the basics: Overview of Data Cloud and Marketing Cloud Growth
- Administration: Customisation of user roles and permissions
- Explanation of Data Ingestions, Data Mapping and Identity Resolution
- Creation of Campaigns and Segmentation: Creating assets and building segments with direct and related attributes
- Introduction to automation
Target audience
- Marketers who use Salesforce products such as Sales Cloud or Service Cloud
- Marketing Cloud Growth users who want to improve their campaigns or Data Cloud users who want to better understand the Data Cloud
Prerequisite
First experience with Salesforce products such as Sales Cloud, Service Cloud or Nonprofit Cloud.
Marketing Cloud Growth &/ Data Cloud in use or planned implementation
Your instructor
Sarah Schürch is Marketing Automation Specialist & Data Analyst. As a Project Manager, she supports our clients with data-based and automated campaigns. She is our expert for tools such as Salesforce Marketing Cloud Account Engagement, Salesforce Data Cloud and ActiveCampaign.
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