Workshop

Agenda

• Alignment
• Problem areas, goals & KPIs
• Buyer personas
• Customer journey map
• Defining content
• Determine automation
• Examine processes in marketing
• Determining data quality
• Technical requirements and evaluation
• Next steps

Target Group

• Sales manager
• Marketing manager
• Online marketing managers who are introducing Marketing Automation in their own company/organisation.

Preparation

We recommend knowing the basic knowledge of Marketing Automation from the course "Introduction to Marketing Automation".

Your Workshop Leader

Raphael Steinhöfel is Marketing Automation specialist as well as founder and CEO of Artd Webdesign GmbH and Waym Marketing Automation. He is also a lecturer for Digital Marketing at MMI in Bern.