Select your language
Workshop
Marketing Automation Strategy Workshop
Duration: 1 day
Price: 1’960.- excl. VAT.
virtual or onsite
Together we design the Marketing Automation strategy for your company.
Agenda
- Alignment
- Problem areas, goals & KPIs
- Buyer personas
- Customer journey map
- Defining content
- Determine automation
- Examine processes in marketing
- Determining data quality
- Technical requirements and evaluation
- Next steps
Target Group
- Sales manager
- Marketing manager
- Online marketing managers who are introducing Marketing Automation in their own company/organisation.
Preparation
We recommend knowing the basic knowledge of Marketing Automation from the course "Introduction to Marketing Automation".
Your Workshop Leader
Raphael Steinhöfel is Marketing Automation specialist as well as founder and CEO of Artd Webdesign GmbH and Waym Marketing Automation. He is also a lecturer for Digital Marketing at MMI in Bern.
Get your Marketing Automation news
powered by 