Workshop

Agenda

• Alignment
• Problem areas, goals & KPI: Together we translate the business goals to your digital marketing.
• Data quality: We examine the currently collected data and determine the quality of the data.
• Buyer personas & target groups: You prioritise your target groups & buyer personas.
• Customer Journey: Together we establish the journeys of the most important target groups.
• Current digital marketing tools: Depending on your level of knowledge, you will briefly get to know the most important tools.
• Possible solutions in digital marketing: You will learn which content formats work best for your target groups, which channels are best for distributing the content and at which touchpoints which solutions could be introduced.
• Processes in marketing: We examine the existing processes and check together where automation can provide support.
• Technical requirements: We discuss which technical requirements for the existing system landscape need to be taken into account.
• Next steps: Together we find quick wins and define the next steps.

Target Group

• Sales manager
• CEO
• Marketing Managers, Marketing Assistants
• Social Media Managers
• Webmasters
• PR Managers
• Division Managers
• Product Managers
• Sales Managers

Preparation

• It is advantageous if you already have prior knowledge in the areas of brand values, target definition and target groups.
• Know what is already being practiced in your company's digital marketing and social media marketing.

Your Workshop Leader

Raphael Steinhöfel is Marketing Automation specialist as well as founder and CEO of Artd Webdesign GmbH and Waym Marketing Automation. He is also a lecturer for Digital Marketing at MMI in Bern.