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Introduction to marketing attribution Marketing attribution is a form of reporting that allows marketers to measure the impact of a channel or campaign on a specific outcome, such as revenue. It is an attempt t...

If you want to repair your bike, you need different tools, have different time available, and have a different budget than if you want to build a treehouse for your kids. It's exactly the same in digital marketing. Depen...

Apple recently announced a new Mail Privacy Protection for their mail app for iOS 15, iPadOS 15, macOS Monterey, and watchOS 8. This should start between September and November this year. For marketers, one point is cruc...

Chatbots are increasingly used on the web. They can automate repetitive tasks and increase the engagement of website visitors with personalised support. With the growing number of products and services, which are also be...

What is data quality? In a broader sense, the term data quality involves assessing how well data is usable for a particular purpose. Poor data quality can have a direct impact on business performance. This can include: R...

There are countless email service providers (ESP) and software solutions for Marketing Automation. A large selection does not always make the decision easier. That's why we're jumping right into the topic. After this art...

The acceleration of digital transformation due to the corona crisis puts Marketing Automation as top-priority of many companies. Marketing automation aims to enable a company to do more with fewer resources, make intelli...

Do you manage to generate many leads, but you don't know which ones are interesting for your company? Then it's time for lead scoring. Marketing automation tools offer a powerful instrument with automated scoring to bett...

Account based marketing (ABM) is a marketing approach that focuses on high-quality accounts. The traditional marketing funnel is turned upside down, so to speak. The approach is particularly popular with customers in the...

Email marketing is known as the online channel with the highest efficiency. Every franc you put in, evolves into many more francs. Now you probably think to yourself: this sounds fine, but I want to see specifically...