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How do you gain the interest of potential customers for your company already some time in advance of the purchase decision?What do the processes in your company look like before a customer enquires?In many SMEs, the proc...

You've probably chatted online with a customer service representative before. It's an easy way to ask questions and you'll be helped quickly. Lately, more and more chatbots are being used for this kind of customer contac...

The Marketing Cloud Email Studio allows marketers to create personalised emails for marketing purposes and send them to specific segments. For a successful email campaign, the quality of your mailing list is crucial, oth...

Preference Center with Marketing Cloud – Language and Translations Welcome to our third and last part of our Blog series "Preference Center with Marketing Cloud". This time I will show you, how to handle languages a...

MailChimp is an absolutely well-known tool for e-mail marketing. The tool is constantly being expanded with new features and can now be considered as a complete Marketing Automation tool. The first part of this article s...

Mailchimp started in 2001 as a tool for e-mail Marketing Automation and is known by many as a newsletter tool. But in the last years more and more features have been added. Mailchimp can therefore today be counted as an ...

By now, the term "Marketing Automation" is already fairly well known among marketing specialists. At the beginning of 2013, the trend of Marketing Automation started and now with the arrival of Mautic it becomes more acc...

Preference Center with Marketing Cloud – Design and Layout Some time ago we already had a look at how to build a Preference Center with Marketing Cloud and it's basic structure. Now we want to go the next step and implem...

Nowadays, Marketing Automation is hot stuff. If you consider implementing this technology there are important factors to keep in mind. We put together 5 important key factors for you: 1. Evaluate the status quo and ...

Visualize, track and manage customer experiences in real-time with the Interaction Studio This Product is part of the Marketing Cloud of Salesforce. Interaction Studio ensures valuable engagement with your client, at the...