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There are countless email service providers (ESP) and software solutions for Marketing Automation. A large selection does not always make the decision easier. That's why we're jumping right into the topic. After this art...

The acceleration of digital transformation due to the corona crisis puts Marketing Automation as top-priority of many companies. Marketing automation aims to enable a company to do more with fewer resources, make intelli...

Do you manage to generate many leads, but you don't know which ones are interesting for your company? Then it's time for lead scoring. Marketing automation tools offer a powerful instrument with automated scoring to bett...

Account based marketing (ABM) is a marketing approach that focuses on high-quality accounts. The traditional marketing funnel is turned upside down, so to speak. The approach is particularly popular with customers in the...

Email marketing is known as the online channel with the highest efficiency. Every franc you put in, evolves into many more francs. Now you probably think to yourself: this sounds fine, but I want to see specifically...

Developers have been using dark mode for their screens for years and Google rolled this out for the browser in early 2019. Google was not the first to do so. In 2016 Twitter already had a version and there were also dark...

How do you gain the interest of potential customers for your company already some time in advance of the purchase decision?What do the processes in your company look like before a customer enquires?In many SMEs, the proc...

You've probably chatted online with a customer service representative before. It's an easy way to ask questions and you'll be helped quickly. Lately, more and more chatbots are being used for this kind of customer contac...

The Marketing Cloud Email Studio allows marketers to create personalised emails for marketing purposes and send them to specific segments. For a successful email campaign, the quality of your mailing list is crucial, oth...

Preference Center with Marketing Cloud – Language and Translations Welcome to our third and last part of our Blog series "Preference Center with Marketing Cloud". This time I will show you, how to handle languages a...