Products

Which Marketing Automation Software is the right one for you?

	Brevo	Mailchimp	ActiveCampaign	Account Engagement	Marketing Cloud
Brief description	With Brevo (formerly Sendinblue), businesses can send personalized emails, generate leads, and build customer relationships. Brevo automates email campaigns easily and efficiently. The tool offers an intuitive user interface, drag-and-drop email creation, automations for email campaigns, and even a simple CRM for contact management.	Mailchimp is a very popular newsletter tool. Additionally, it can also be used as a Marketing Automation tool to automate many marketing activities. It is less comprehensive than the Salesforce tools, but the handling is easier to learn & the offers are much more affordable especially for smaller companies.	ActiveCampaign offers an ideal balance between complexity & clarity. The simple structure is to be emphasized. In addition to Marketing and Sales Automation, ActiveCampaign also offers an integrated CRM.	Account Engagement (formerly Pardot) offers comprehensive automation tools for every step of your sales funnel. This begins with the segmentation of your customer group and ends with the transfer of qualified leads to your sales team. The detailed tracking of your leads enables you to precisely measure and analyze all marketing activities.	Marketing Cloud as part of the Salesforce CRM platform is a very comprehensive marketing automation tool. You can choose from the different products according to your requirements.
Ideal for	B2B, B2C	B2B, B2C	B2B, B2C	B2B	B2C
Company size	small – medium	small – medium	small – medium – large	medium – large	large
Scope
Usability
Price-Performance
Channels	e-mail landingpages sms digital ads social media monitoring website tracking contact management	e-mail landingpages social media posts digital ads	e-mail landingpages SMS	e-mail landingpages social media posts	e-mail mobile (Push, SMS) landingpages social media posts social media monitoring digital ads
	more about Brevo	more about Mailchimp	more about ActiveCampaign	more about Salesforce Account Engagement	more about Marketig Cloud