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Brief description | Mautic is the leading free open source marketing automation software and offers complete control over your data by running on your own server. It offers a variety of integrations for store systems, CRM, CMS and social media. Mautic's goal is to provide professional marketing automation software to a vibrant community. |
Mailchimp is a very popular newsletter tool. Additionally, it can also be used as a Marketing Automation tool to automate many marketing activities. It is less comprehensive than the Salesforce tools, but the handling is easier to learn & the offers are much more affordable especially for smaller companies. |
ActiveCampaign offers an ideal balance between complexity & clarity. The simple structure is to be emphasized. In addition to Marketing and Sales Automation, ActiveCampaign also offers an integrated CRM. |
Pardot offers comprehensive automation tools for every step of your sales funnel. This begins with the segmentation of your customer group and ends with the transfer of qualified leads to your sales team. The detailed tracking of your leads enables you to precisely measure and analyze all marketing activities. |
Marketing Cloud as part of the Salesforce CRM platform is a very comprehensive marketing automation tool. You can choose from the different products according to your requirements. |
Ideal for | B2B, B2C | B2B, B2C | B2B, B2C | B2B | B2C |
Company size | small – medium | small – medium | small – medium – large | medium – large | large |
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Channels | e-mail landingpages and forms sms social media monitoring website tracking contact management |
e-mail landingpages social media posts digital ads |
e-mail landingpages SMS |
e-mail landingpages social media posts |
e-mail mobile (Push, SMS) landingpages social media posts social media monitoring digital ads |
more about Mautic | more about Mailchimp | more about ActiveCampaign | more about Salesforce Pardot | more about Marketig Cloud |