Content
Marketing Automation connects marketing and sales via a comprehensive technological platform to automatically identify customer needs and trigger interactions. Marketing Automation follows rules and is based on methods, but must be strategically planned, evaluated, and continuously developed for each company.
In this course, you will gain the necessary knowledge to design your own Marketing Automation strategy.
- Advantages, benefits, and limitations of Marketing Automation
- Platforms and their main functions
- Examples of automation
- Design a plan for the implementation of a sales machine
- Live demo of different tools
- How to implement Marketing Automation correctly
- Checklist for data protection GDPR (DSGVO)
- Tips and procedures for evaluating tools, processes, and providers
