MailChimp is an absolutely well-known tool for e-mail marketing. The tool is constantly being expanded with new features and can now be considered as a complete Marketing Automation tool. The first part of this article series was about the structure and the different features in Mailchimp. In this article I will show you 2 possibilities how you can start.
Immediately after creating your account you have the possibility to start with automation - for example you can create your first e-mails, create a landing page, create e-mails to welcome your customers and much more...
For existing contacts, you add them by importing data. Here you can upload a CSV file, copy and paste contacts from a spreadsheet such as Excel or manually enter the data into the import table.
If you don't have any contacts yet, you can use tools such as landing pages or pop-up forms on your website to generate new leads. If you offer a white paper or other useful information in return for a registration via the pop-up form, many interested visitors are willing to provide data. This creates a win-win situation for both sides. Read more in our Marketing Automation Handbook.
Once your target group contains contacts, you can segment them according to various criteria. Segments mean filtering & dividing similar contacts. By segmenting your contacts you can address them specifically and individually. Thus, every person receives the news & information relevant for him.
Possibilities for segmentation are purchase activities in your shop, language allocation, segmentation based on the assigned tags or also registrations via registration form on your website or a landing page. In this article you will learn some more details about target group segmentation.
By clicking on a link in an e-mail, on an advertising banner or an entry in the search engine, the visitor "lands" on this page. A landing page, also called a target page, has a clear goal and focuses on a specific problem or target group. It therefore usually has call-to-action elements or forms integrated and is an absolutely important instrument for generating leads.
With MailChimp you can use existing templates which are designed for landing pages or you can create your own design. The templates can also be adapted to your company with the landing page-builder by drag&drop. For example, by adding products from your shop or integrating a form for registration.
Once you are satisfied with your design, you can use the preview function to see the result. The preview is available for desktop and mobile viewing. Finally, you choose a page title for your site. This is visible to the visitors and appears in the URL in the web browser.
For the URL are 2 possibilities:
Either you choose a free URL - in this case you use the domain of MailChimp. Or you use a paid abonnement and use your own domain.
Next you choose your target group. Your landing pages must always be assigned to a target group from your account. After publishing, you cannot change the target group.
Send automated e-mails, buy domains, send postcards automatically, set up landing pages and much more... Besides an intuitive & user-friendly interface, MailChimp offers many instructions for the different features. They also give help & recommendations, where you can start or how to get more information about the current step.
Are you ready for to jump into marketing automation? Find out how we proceed or contact us with your questions and ideas!
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