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Mautic - Taking off with a open source tool in Marketing Automation

By now, the term "Marketing Automation" is already fairly well known among marketing specialists. At the beginning of 2013, the trend of Marketing Automation started and now with the arrival of Mautic it becomes more accessible for small and medium-sized businesses.

What is Marketing Automation?

With Marketing Automation you can set up automatic processes to increase conversion. A conversion can be a contact request, sales, quotation request, but it also ensures that you get more insight into your website visitors so that you can approach them as a warm lead.

Marketing Automation focuses on creating interesting content that is offered to the target group at the right time. Possibilities are via social media, landing pages, SEO, blogs, e-mails and for example a webinar.

What is Mautic?

Mautic is an open source platform which is available free of charge. It is a Marketing Automation software founded in 2015 by David Hurley. The community behind it is growing rapidly, so almost every month a new update is available with improvements and new features. Mautic's goal is to make professional Marketing Automation software available to everyone.

With Mautic you can create contact forms for your website, track your visitors on your website, set up landing pages, set up and send personalised emails, segment visitors and of course keep track of everything in reports.

What can I do with Mautic?

As described by Mautic himself, it's quite to the point:
"Mautic provides detailed contact tracking along with powerful contact nurturing tools to help you organize your marketing campaigns. Mautic automates the process of finding and nurturing contacts through landing pages and forms, sending email, text messages, web notifications, tracking social media, and integrating with your CRM and other systems."

With Mautic you can do everything you can do with other Marketing Automation tools. Here you can compare our 5 favourite tools.

Contact Nurturing & Tracking

Mautic provides in-depth and detailed contact tracking along with powerful contact nurturing tools to provide businesses with the tools needed to organize their marketing campaigns. Contact tracking provides you with data on page views, time spent on site, and specific interests of your visitors such as which products get more attention.

Mautic takes contact nurturing one step further by allowing businesses to create any type of additional custom fields for a contact. Using deeply integrated API's it is possible to tie your CRM fields directly to your contact fields.

Campaign Marketing & Drip Flow Programs

Campaigns and drip programs are critical to any good Marketing Automation program. Drip flow campaigns mean that you bring relevant content to your customers drop by drop. Such a campaign is usually triggered by a specific action of your customers. Mautic comes with flexible, easy-to-use campaign management and drip program creation. Create a campaign and define actions and events which contacts will follow. Automate the process of connecting with contacts and nurturing them along the sales funnel.
With Mautic, your company can define several processes and actions triggered by a date or a specific activity of your contacts.

What does such a case look like?

In the case below we created an automation for an online webinar. The automation including dynamic forms, reminder e-mails and pushing the contact into their CRM Salesforce. 

Many businesses still do such tasks manually. Setting up these steps every time again and again is a relatively large amount of work. With Mautic we automate such tasks and messages to make it a powerful marketing tool.

The automation flow looks like this:

Would you like to implement this for your business? Don't hesitate to contact us now.

Link it with other systems through plugins

Mautic is able to connect with other systems. This offer is constantly growing. For example, it is possible to provide your emails from Outlook with a tracking pixel so they appear in Mautic. And since you can connect it to Zapier, almost endless connection possibilities are possible.

What is special compared to other tools?

Mautic has 3 important advantages over other Marketing Automation software:

  • Mautic itself is completely free: As you don't have to make monthly payments for the tool, you can easily implement Mautic even as a small or medium sized company.
  • Mautic is open source: The range of Marketing Automation software is growing. However, most systems are only of interest to large companies. Mautic is a (free) open source tool that is developing faster and faster due to the growing community. As described above, more and more links to other systems are becoming available. 
  • Mautic can be hosted on your own servers. In this way, complete control over your own data is maintained. For example, the data of your company can remain within Switzerland or germany too. Read here, how the hosting at Waym works.

Some other special features of Mautic are as follows:

  • Translation possibility: In Switzerland we are blessed with four different language groups. However, this does cause some headaches for businesses. Mautic, our Marketing Automation platform, has a built-in feature to select your language per email. Optionally, you can indicate whether the email is a translation of another email. This feature is missing in many other Marketing Automation platforms.
  • Tracking anonymous leads: Either you have already existing contacts or identified contacts that you could identify, e.g. via a form. From these you already have an e-mail address or further information.
    What is special are the anonymous leads at Mautic. The visitors of your website who have not yet been identified by an interaction are tracked by Mautic. For example, you can display a whitepaper to a visitor who is reading a blog article at that very moment. She can download the whitepaper when she submits her e-mail address. The goal is that your company can strengthen the trust of your visitors.

Our current experience with Mautic

Mautic offers an optimal way to professionally implement Marketing Automation even with a smaller budget. We find the interface very intuitive to use. Through the community there is a lot of helpful information on questions on the internet and a detailed documentation is available. Also at this year's Mauticon conference we could see that the tool is constantly evolving and offers many different practical options. 

We are happy to support you in setting up the automation and in the transformation processes of digital communication. In our experience, a system like Mautic works best when we introduce it step by step. This way you can try out the tool and implement new ideas.

Are you interested?

Here you can arrange a non-binding demo or start using Mautic configured correctly. If you have any questions regarding implementation, please feel free to contact us.
We would like to share our know-how and experience with you and make Marketing Automation a success story in your company.

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Waym - Die Marketing Automation Agentur in Bern

Waym Marketing Automation
Schlossstrasse 3
3098 Köniz
Tel: +41 31 371 63 03