The question of how to convert an anonymous visitor of your website into a customer who decides to buy one of your products and services is essential in marketing. ActiveCampaign provides a powerful tool for automating your marketing and sales processes including pre-built automation which can be adapted to your specific needs. This is the second part of a two-part series about increasing your revenue with ActiveCampaign.

1. Follow-up for potential customers of a certain product in ActiveCampaign

In the first part of the series, we showed how you can add a tag to contacts who visited a specific subpage multiple times, e.g., a product page. This action could indicate an interest in the product and it is worth sending the lead personalised information for this product. We use the attached tag to nurture leads, with the following flow:

This automation shows a personalised lead-nurturing for a lead. The lead indicated potential interest in a product through its behaviour on the website (has looked at the product page 5 times). We send this lead a coupon and information for product 1 over a period of several days. The system always tracks whether the desired target action was carried out. In this example, the target action is the purchase of product 1. If this is the case, this contact is immediately removed from the automation and the nurturing stops for this lead.

2. Reminder for abandoned carts in ActiveCampaign

An effective way to increase your sales is to remind your customers of abandoned carts. With two simple automation, you can send a reminder to all potential customers who have cancelled a purchase.

The first entry criterion for this Reminder Automation ("Contact visits page ...") is that a lead or contact has visited a certain page before completing a purchase, e.g. an overview of the shopping cart. The second criterion ("Contact is not currently in automation Part 1 - Abandoned Cart Reminder") checks whether the contact is not already in this flow. If these two criteria are met, the contact enters the flow and will receive a reminder after 3 days.


It is important that a second automation is activated at the same time. The second one checks whether the customer has completed a purchase in the meantime by tracking whether the customer has been on a purchase confirmation page. If a purchase was completed, the second automation takes the contact out of the first automation and the contact does not receive a reminder email.

ActiveCampaign offers you various possibilities to increase your sales with targeted automation. In this blog post, I have introduced two standard processes of ActiveCampaign. Of course, these processes can be extended. We would be happy to show you further advanced processes and best practices for your marketing automation tool.

Reference:

https://www.activecampaign.com/learn/guides/automation-recipes-part-1-your-guide-to-recipes-for-increasing-revenue-and-traffic